Lily Kravetz
RunnersBag5.jpg

MSC Retail

 

MSC Retail

MSC Retail is a full-service commercial real estate brokerage and consulting firm focusing exclusively on the retail, restaurant and hospitality sectors. As the marketing and Design intern, I worked under the Senior Graphic Designer and PR & Marketing Specialist to create digital and print collateral for the firm. 

 

 

Philly 10K Sponsorship: Runner's Bag Handout
Distributed to 4,000+ runners in advance of the race

 

Philly 10K Sponsorship: Photo booth accessories and Snapchat filter

Photo booth accessories in an early iteration before the MSC logo was incorporated

Runners posing with photo booth signs at MSC’s post-race festival

Runners posing with photo booth signs at MSC’s post-race festival

MSC Retail Managing Principals, Michael Salove and Douglas Green, posing with my photo booth accessories

MSC Retail Managing Principals, Michael Salove and Douglas Green, posing with my photo booth accessories

Snapchat filter designed using MSC Retail Village logo by Stacey Toseland 


 

Suburban Market One-Sheets

I wrote the copy, researched the statistics and demographics, selected maps from REGIS Online (demographic map online software), and created a set of icons to embellish the handouts. 
Designed with template by MSC Retail's Senior Graphic Designer, Stacey Toseland

 

Icon studies (finals in top left of each quadrant)


 

Style Guide Update

I restructured the Table of Contents, updated all existing pages, and created many new pages in the MSC Style Guide, a brand guideline document totaling 41 pages.

 

Cover design by Stacey Toseland

New page

Updated mockup

Restructured Table of Contents

New page

Updated page


Market Maps
I researched major office and residential buildings in areas of interest to potential clients.